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Stupid penguin-baiting rant du jour
Jan. 26, 2009

Linux had its chance there for a while in netbooks, but has now been duly "kicked to the curb" by Microsoft, never to surface again. This according to Robin Harris, apparently an expert in storage, who in an amusing, penguin-baiting rant published by ZDNet, ventures his opinion on desktop Linux.

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This kind of thing really takes me back to the late 1990s. At the time, ZDNet was the second-largest Internet site after Yahoo! and with Linux exploding onto the scene, it didn't take journalists there long to figure out how to bait penguins. Say something nasty about the open source darling, and millions of outraged Tuxen would tramp a path to your site, spiking your traffic, filling your forums, and delivering lots of "impressions" for your advertisers.

I remember it all quite well, because at the time, I was ZDNet's Linux guy. Every time some bigshot ZDNet writer would spout off about Linux, the tiny Linux sites we were trying to establish would pay the price, because Linux geeks developed a justifiable aversion to anything ZDNet. I learned to sign up for tradeshows under the names of our actual websites -- LinuxDevices, Linux Hardware Database, Appwatch, etc. Otherwise, I'd get an earful.

So, seeing Harris's work was a real blast from the past. And, I must compliment him on his thorough understanding of the technique. I suspect he's been a compu-journalist for a long time, and learned at the feet of the ZDNet masters.

A crass, ugly headline is the most important thing: "Windows kicks Linux to the curb" -- not bad! There's a violent image to it, it likens Linux with trash, and the use of slang lends a kind of "street cred" to it -- even if the slang is 10 years old (more evidence that Harris is an old-timer).

Next, you have to follow through with more ugliness and violence, in order to keep everyone's hackles raised throughout the read. Linux will die, but thrash around in its death throes enough to hurt the establishment, the story generally goes. And sure enough, Harris here hits his full stride, with tactless phrases like "nail in the coffin" and "game over" for Linux. Meanwhile, Linux has made economics "brutal" for Microsoft, and has already "inflicted pain" on Windows, despite "losing the fight."

The one semi-interesting idea in Harris's hate piece is that Linux and open source will eventually commoditize desktop OSes, much as Android and LiMo are arguably on the road toward commoditizing smartphone OSes. It's slightly interesting, though Harris really just scratches the surface. He doesn't go on to offer any insight into the market, like drawing a parallel between Intel's Moblin project and Android. Or suggesting that Android could bust out into netbooks, too.

And anyway, the idea that the OS will disappear, or become a commodity is something I've been reading about in computer magazines since Apple's ill-fated Copland OS project in the mid-90s. The idea comes and goes, but ain't happened yet.

Has anything really changed, for that matter? For instance, have Linux geeks learned to see penguin-baiting for what it is, and ignore it? I guess I wouldn't be writing this, if they had. And I'm not alone... I see Harris has been linked from lots of Linux blogs across the Web this morning. So, you won't have a problem finding it, if you want to track it down. Me? I'm not going to link over.


-- Henry Kingman


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